Monthly ArchivesAugust, 2020 - Host2.us - Page 9

Neustar is working within its own ecosystem, Infutor via a partnership, but their perspectives share much in common. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

The demise of third-party cookies could disrupt targeted advertising, but marketers are determined not to let that happen. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

If you would have told me in March that I would be sitting at my kitchen table writing a blog post about 2021 marketing budgets in August, I might have invested in a comfier office chair sooner. Many of the decisions we made personally and as marketers in the days and weeks following the declaration […]

The key to modern email marketing success is to create relevance for your subscribers. However, this cure-all is often discussed in vague, mystical terms within the narrow context of company-specific examples. While relevance may be in the eye of the beholder, achieving it is describable and measurable. ‘The Hierarchy of Subscriber Needs’ is your roadmap […]

A bearded Rihanna gyrates and sings about shining bright like a diamond. A female Jack Sparrow looks like she’d be a right laugh over a pint. The cartoon contours of The Incredible Hulk lend envious tint to Donald Trump’s awfully familiar cheek bumps. Selfie culture has a fancy new digital looking glass: Reface (previously Doublicat) […]

Firefox extends 2017 deal with Google as it seeks to diversify revenues. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

For many in the B2B marketing world, original research provides an effective way to build thought leadership and drive content for owned and earned media. Unfortunately, many research reports from B2B companies are dry, uninspired and focus solely on pontifications from the brand point of view. Such unremarkable content isn’t helping customers, especially if they […]

Years ago, virtual reality (VR) seemed mostly a staple of science fiction, and consumers might have dreamed that the technology would never become mainstream. However, the future is now. Five years ago, 23 million Americans had already tried VR. As of 2019, the gaming industry accounted for 50% of total VR software sales, and social […]

On the Fly is our video series with small bites (two mins or less) of marketing and customer experience advice and training from experts, given to you during the current disruption. Meet Melanie Deziel, founder of StoryFuel and author of The Content Fuel Framework. I just started reading it and I highly recommend it to […]

Facebook joined the growing ranks of companies publicly complaining about the 30% fee that Apple collects on payments made through its App Store. Those complaints came midway through a blog post about the social network’s new feature supporting paid online events. Facebook said that to support struggling businesses, it won’t be collecting any fees on those […]