The Hierarchy of Subscriber Needs: The 4 Factors that Lead to Email Success

The Hierarchy of Subscriber Needs: The 4 Factors that Lead to Email Success

The key to modern email marketing success is to create relevance for your subscribers. However, this cure-all is often discussed in vague, mystical terms within the narrow context of company-specific examples. While relevance may be in the eye of the beholder, achieving it is describable and measurable. ‘The Hierarchy of Subscriber Needs’ is your roadmap […]

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Deepfake video app Reface is just getting started on shapeshifting selfie culture

Deepfake video app Reface is just getting started on shapeshifting selfie culture

A bearded Rihanna gyrates and sings about shining bright like a diamond. A female Jack Sparrow looks like she’d be a right laugh over a pint. The cartoon contours of The Incredible Hulk lend envious tint to Donald Trump’s awfully familiar cheek bumps. Selfie culture has a fancy new digital looking glass: Reface (previously Doublicat) […]

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How to Optimize Original B2B Research Content For Credibility and Impact

How to Optimize Original B2B Research Content For Credibility and Impact

For many in the B2B marketing world, original research provides an effective way to build thought leadership and drive content for owned and earned media. Unfortunately, many research reports from B2B companies are dry, uninspired and focus solely on pontifications from the brand point of view. Such unremarkable content isn’t helping customers, especially if they […]

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