For Successful B2B Marketers The Engine of Influence is Always On #B2BIMReport

For Successful B2B Marketers The Engine of Influence is Always On #B2BIMReport

As the need for B2B brands to reach and connect authentically with customers rises, B2B influencer marketers are evolving from transactional and intermittent campaigns to more relationship driven, Always-On Influencer engagement programs as our research from the 2020 State of B2B Influencer Marketing report found: 19% are piloting 25% run periodic campaigns 34% use an […]

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Choosing the Best Days to Send Email Campaigns This Holiday Season

Choosing the Best Days to Send Email Campaigns This Holiday Season

This holiday season has the potential to be one of the most turbulent and high stakes in decades for your email campaigns. Potential risks include ongoing coronavirus restrictions, a further pullback in consumer spending, disruptions to supply chains and delivery, staffing shortfalls, and more social and political unrest. Preparation and planning are key to overcoming […]

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Decrypted: How a teenager hacked Twitter, Garmin’s ransomware aftermath

Decrypted: How a teenager hacked Twitter, Garmin’s ransomware aftermath

A 17-year-old Florida teenager is accused of perpetrating one of the year’s biggest and most high-profile hacks: Twitter. A federal 30-count indictment filed in Tampa said Graham Ivan Clark used a phone spearphishing attack to pivot through multiple layers of Twitter’s security and bypassed its two-factor authentication to gain access to an internal “admin” tool […]

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