Monthly ArchivesAugust, 2020 - Host2.us - Page 13

I’m so glad that I went to B2BMX this past February. For one thing, we did some amazing interviews with some very smart marketers. The very idea of these interviews seems weird now — we were just sitting! Three feet apart! With no masks! At a giant marketing conference at a hotel! The cancellation of […]

Not achieving your email marketing goals is frustrating, but achieving your goals and then not achieving success can be devastating. This happens when marketers and executives ask the wrong questions. When that happens, the answer almost doesn’t matter, because you’ve likely already put the wrong strategies in place. A solid email marketing strategy, however, starts […]

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As it reached an estimated valuation of $100 billion this year, TikTok’s parent company ByteDance solidified its status as the most valuable startup in private markets. Its success outside China has also become a source of envy and inspiration among its local peers. Now, the company’s price tag is under tremendous pressure as it’s set […]

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The experience customers have through marketing content can be one of the most important differentiators for brands today. And yet 58% of B2B buyers don’t not believe claims made by the vendors they most recently bought from (TrustRadius). It’s hard to create a great experience if customers don’t trust brand communications. Trust is the gateway […]

We here at Oracle CX Marketing recently had the chance to catch up with Julia Stead, CMO of Allocadia. We discussed how CMOs should view their roles as a driver of business growth, define what success is in that role, and what they should focus on.   Q: What did you go to school for? […]

On the Fly is our video series with small bites (two mins or less) of marketing and customer experience advice and training from experts, given to you during the current disruption. Our guest this week is Michael Brenner, content marketing strategies and CEO | CMO of Marketing Insider Group. Michael says blogging is the new cool […]

5 Tools to Make Your Email Smarter, Faster, Better written by John Jantsch read more at Duct Tape Marketing I believe that email is with us for a while longer. Despite the attempts of well-meaning app makers and social networks, email is not dead. In fact, I get a ton of email from those same […]

Want to jump straight to the answer? The best all-in-one printer is the HP OfficeJet Pro 9015. No matter what your business size, you need a good all-in-one printer. These printers help you handle all of the copying, scanning, printing, and faxing needs. But it’s not enough to just do some printing and scanning. You […]