B2B Marketing News: B2B CMOs Plan 2021 Spending Rise, Influencer Marketing’s Pandemic Strength, & YouTube’s Top-Performing Ads

B2B Marketing News: B2B CMOs Plan 2021 Spending Rise, Influencer Marketing’s Pandemic Strength, & YouTube’s Top-Performing Ads

The Majority of B2B CMOs Expect to Increase Their Spending on A Variety of Digital Channels Next Year Nearly 69 percent of B2B marketing CMOs will increase digital advertising spending in 2021, including email and mobile marketing, paid search, website ads, organic SEO, and social media marketing, according to recently-released survey data from Gartner of […]

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Make the Most of Your Customer Data

Make the Most of Your Customer Data

It’s every marketing professional’s dream to turn customer data into actionable insights that inform their campaign efforts. Recent research from Forrester (as shown in the infographic below) found marketing leaders wish to use data to help: Build long-term customer loyalty Provide insights into customer behavior Create a seamless cross-channel experience Contextually personalize customer interactions Good […]

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