How Ecommerce Company Packlane Delivers On-Brand, Targeted Campaigns with Custom Landing Pages

How Ecommerce Company Packlane Delivers On-Brand, Targeted Campaigns with Custom Landing Pages

Step inside the marketer’s brain and you’re likely to find some healthy skepticism. Does this $50 Airbnb come with a three-digit cleaning charge? Will “free shipping” require my firstborn to clear customs? Why does this anonymous benefactor need a credit card number to give me my millions? (And how did he get my email?) Do […]

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Kidtech startup SuperAwesome raises $17M, with strategic investment from Microsoft’s M12 venture fund

Kidtech startup SuperAwesome raises $17M, with strategic investment from Microsoft’s M12 venture fund

Kidtech startup SuperAwesome has raised an additional $17 million in funding, which includes a new strategic investment from Microsoft’s venture fund, M12. Others participating in the round include existing investors Mayfair Equity, Hoxton Ventures and Ibis, along with other angels. To date, SuperAwesome has raised $37 million in outside investment. SuperAwesome has been tapping into […]

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In a Fast-Paced Digital World, B2B Marketers Can Benefit from Slowing Down

In a Fast-Paced Digital World, B2B Marketers Can Benefit from Slowing Down

We are living in the age of speed: faster connections, faster answers, faster service. People expect many things to happen instantly, in real-time, and technological advancements are increasingly making it possible. As such, it might seem counter-intuitive to suggest that we as B2B marketers are wise to slow our roll. Sometimes we tend to go […]

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The Necessary Marketing Apprenticeship of Customer Success

The Necessary Marketing Apprenticeship of Customer Success

  This article was originally published at: https://blogs.oracle.com/customersuccess/northamerica/the-necessary-marketing-apprenticeship-of-customer-success It is co-written by Peter Armaly and Steve Olenski Marketing has been around forever. The ancient Greeks practiced it as did the Ming Dynasty Chinese in the 1400s. For something that’s been around for hundreds of years, you might think it shouldn’t be such a consistent target today of business leaders who question […]

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