Monthly ArchivesJanuary, 2020 - Host2.us - Page 15

If you have ever left a comment on NeilPatel.com, you’ll notice that there is no URL field. Why? Well, a few years ago, blog commenting exploded. I was literally getting thousands of spam comments a day from people just leaving a comment for the purpose of link building instead of providing value to the community. […]

TV shows get the real-time user comments feature that has been working for sporting events in Google search. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

When it comes to securing buy-in from key stakeholders for marketing technology investments, are you preparing to deliver a pitch or to woo your audience through story? According to Zari Venhaus, Director of Corporate Marketing Communications at Eaton, the latter is essential if you want to create understanding and gain approval from stakeholders at all […]

Facebook wants to be the arbiter of truth after all. At least when it comes to intentionally misleading deepfakes and heavily manipulated and/or synthesized media content, such as AI-generated photorealistic human faces that look like real people but aren’t. In a policy update announced late yesterday, the social network’s VP of global policy management, Monika […]

The growth of mobile email reading upended email design a decade ago and gave rise to responsive email design, which is now the dominant approach to crafting emails. However, some brands now see so many mobile opens that they’re considering adopting mobile-only email design. Some pioneering brands already have. This approach is a throwback to […]

More details are emerging about the scale and scope of disgraced data company Cambridge Analytica’s activities in elections around the world — via a cache of internal documents that’s being released by former employee and self-styled whistleblower, Brittany Kaiser. The now shut down data modelling company, which infamously used stolen Facebook data to target voters […]

The company announced a three-month reprieve for advertisers still holding on. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

The ad tech company’s latest release is an ID-agnostic identity management solution for publishers that sits on top of Pubmatic’s Prebid User ID module. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

The post SEO is Not Enough: Why B2B Marketers Need to Optimize for Trust with Influence appeared first on Online Marketing Blog – TopRank®. Build your free WordPress website with Host2.us free hosting today!

Anyone who’s worked on a marketing pitch deck has dealt with customer personas — those artificial audience ideals like “Maggie the Millennial” and “Craig the CTO.” Over the past decade, customer personas have grown from a relatively new innovation to an unavoidable component of most marketing strategies — to the point that it’s hard to […]