How to Form an Effective Hypothesis for Optimized Testing

How to Form an Effective Hypothesis for Optimized Testing

A strong hypothesis is the cornerstone to any meaningful and effective test. Every hypothesis that is proven or rejected provides your business with valuable insights behind visitor behavior and continues to drive your optimization plan while supporting company goals and objectives. Remind me, what exactly is a hypothesis? Before we dive into the components and best […]

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Study of YouTube comments finds evidence of radicalization effect

Study of YouTube comments finds evidence of radicalization effect

Research presented at the ACM FAT 2020 conference in Barcelona today supports the notion that YouTube’s platform is playing a role in radicalizing users via exposure to far-right ideologies. The study, carried out by researchers at Switzerland’s Ecole polytechnique fédérale de Lausanne and the Federal University of Minas Gerais in Brazil, found evidence that users […]

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New Enterprise IT Controls for Data StudioNew Enterprise IT Controls for Data StudioProduct Manager, Data Studio

New Enterprise IT Controls for Data StudioNew Enterprise IT Controls for Data StudioProduct Manager, Data Studio

As people use Data Studio throughout their organizations, IT administrators have asked to manage how Data Studio can be used. Today, we’re launching three free enterprise features providing IT administrators new visibility and control over Data Studio in their organization. Organization management through Cloud Identity integration Data Studio now integrates with Google Cloud Identity to […]

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The Universal Translator: How Marketers Can Improve Communication with Internal Stakeholders

The Universal Translator: How Marketers Can Improve Communication with Internal Stakeholders

Star Trek is one of my favorite franchises. It’s a beacon to guide humanity to a brighter future: One without wars and scarcity, dedicated to discovery and enlightenment.  (Can you tell I really loved the Picard series premiere?) But the best tech in all of Star Trek isn’t the transporter, the replicator, or even the […]

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