Crunch Time for the Kansas City Chiefs Digital Team: How Oracle Eloqua Helped Them Score with Fans

Crunch Time for the Kansas City Chiefs Digital Team: How Oracle Eloqua Helped Them Score with Fans

The Kansas City Chiefs are headed to Super Bowl LIV. As a recently published article points out, the Chiefs’ success and thrilling playoff season has put increased pressure on the franchise’s content and media team. They have to continue to engage an already energized fanbase in new and intriguing ways to keep the excitement high and […]

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Social media boosting service exposed thousands of Instagram passwords

Social media boosting service exposed thousands of Instagram passwords

A social media boosting startup, which bills itself as a service to increase a user’s Instagram followers, has exposed thousands of Instagram account passwords. The company, Social Captain, says it helps thousands of users to grow their Instagram follower counts by connecting their accounts to its platform. Users are asked to enter their Instagram username […]

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Break Free B2B Series: Margaret Magnarelli on the Psychology of Trust for Better Content Marketing

Break Free B2B Series: Margaret Magnarelli on the Psychology of Trust for Better Content Marketing

Trust in marketing—how to build it and how to wield it for good—needs to be top of mind for every modern marketer. Why? Because nearly every decision people make, especially when it comes to purchasing decisions, has an element of trust built in. And content marketers have the opportunity to become trusty guides. “No one […]

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Take the Temperature of On-Site Customer Behavior with Oracle Maxymiser’s Heatmaps

Take the Temperature of On-Site Customer Behavior with Oracle Maxymiser’s Heatmaps

Register today to join our webinar on February 26, 2020, at 11AM EST (US and Canada) to learn more about Oracle Maxymiser Heatmaps. Business and customer insights are the foundation of an effective marketing strategy. That's why the Oracle Maxymiser team is excited to introduce the new Heatmaps tool within Oracle Maxymiser. Powered by Oracle Infinity, the Heatmaps tool […]

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