More details are emerging about the scale and scope of disgraced data company Cambridge Analytica’s activities in elections around the world — via a cache of internal documents that’s being released by former employee and self-styled whistleblower, Brittany Kaiser. The now shut down data modelling company, which infamously used stolen Facebook data to target voters […]
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The company announced a three-month reprieve for advertisers still holding on. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!
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The ad tech company’s latest release is an ID-agnostic identity management solution for publishers that sits on top of Pubmatic’s Prebid User ID module. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!
Read More »The post SEO is Not Enough: Why B2B Marketers Need to Optimize for Trust with Influence appeared first on Online Marketing Blog – TopRank®. Build your free WordPress website with Host2.us free hosting today!
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Anyone who’s worked on a marketing pitch deck has dealt with customer personas — those artificial audience ideals like “Maggie the Millennial” and “Craig the CTO.” Over the past decade, customer personas have grown from a relatively new innovation to an unavoidable component of most marketing strategies — to the point that it’s hard to […]
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