Break Free B2B Series: Janine Wegner on Building Brand Thought Leadership With the Help of Influencers

Break Free B2B Series: Janine Wegner on Building Brand Thought Leadership With the Help of Influencers

Influencer marketing is in a state of flux. In the past 10 days alone, I’ve seen suggestions that paid influencers are out, and that “influencer marketing — in the traditional sense — is in the midst of an irreversible fail from grace.” Neither of these arguments is off the mark, per se, but they both […]

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