November ’19: Digital Campaigning, Facebook’s Guide for Embracing Experimentation, Breaking Down the Barriers to Innovation, and more!

November ’19: Digital Campaigning, Facebook’s Guide for Embracing Experimentation, Breaking Down the Barriers to Innovation, and more!

Welcome back to another edition of the Widerfunnel Experimentation News Roundup! These are the headlines that caught our attention over…Read blog postabout:November ’19: Digital Campaigning, Facebook’s Guide for Embracing Experimentation, Breaking Down the Barriers to Innovation, and more! The post November ’19: Digital Campaigning, Facebook’s Guide for Embracing Experimentation, Breaking Down the Barriers to Innovation, […]

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9 Creative Popup Ideas to Make More Money for Your Ecommerce Store

9 Creative Popup Ideas to Make More Money for Your Ecommerce Store

While you may have lots of ideas for running high-converting promotions, making changes to your online store to implement said promotions can be time-consuming and tricky depending on your shop setup. Lucky, you can quickly and easily create targeted popup promotions that spur sales directly, or nurture relationships with prospects until they’re eager and ready […]

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Why 80% of the Words on Our Webpages Are Wrong (Part 3): 4 elements that increase funnel momentum

Why 80% of the Words on Our Webpages Are Wrong (Part 3): 4 elements that increase funnel momentum

‘Want’ is superior to ‘should.’ People are drawn up the funnel by the power of your value proposition expressed in a way that taps into their wants so they can make a better decision and eventually make the purchase. — Flint McGlaughlin, Managing Director & CEO, MECLABS Institute (This article was originally published in the MarketingExperiments […]

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Why 80% of the Words on Our Webpages Are Wrong (Part 2): Avoid these 6 common but deadly copywriting errors

Why 80% of the Words on Our Webpages Are Wrong (Part 2): Avoid these 6 common but deadly copywriting errors

This article was originally published in the MarketingExperiments email newsletter In Part 2 of our series on high-converting copy, Flint McGlaughlin reminds us that we should avoid using impersonal language with stacked prepositions and modifiers. If you are not familiar with some of these terms, don’t worry; he gives detailed examples to explain what this looks like. […]

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