Ask MarketingExperiments: How do I (quickly) write value-infused headlines?

Ask MarketingExperiments: How do I (quickly) write value-infused headlines?

We frequently receive questions from our email subscribers asking marketing advice. Instead of hiding those answers in a one-to-one email communication, we occasionally publish edited excerpts of some of these conversations here on MarketingExperiments so they can help other readers as well. If you have any questions, let us know. Dear MarketingExperiments: I read some […]

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Marketers Need an Easier Way to Optimize Landing Pages [Introducing Smart Traffic™]

Marketers Need an Easier Way to Optimize Landing Pages [Introducing Smart Traffic™]

Want to capture more conversions with your landing pages? (Silly question, right?) The received wisdom is that you should A/B test and optimize until you’re converting as many visitors as possible. For years, you’ve been told by industry leaders (and, yes, by Unbounce) that A/B testing is essential to your digital marketing practice.  And why […]

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