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What Brands Need to Know Before Starting a Content Marketing Campaign

What Brands Need to Know Before Starting a Content Marketing Campaign

The worlds of advertising and editorial, once separated by a metaphorical (if not literal) wall at all media companies, are now blurring in very strange ways. In fact, let’s be honest, it’s becoming increasingly difficult to tell the difference between the two. Even the marketing jargon used to describe the new genre that’s part advertising/part […]

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Pew: Mobile and social media users in emerging markets have more diverse social networks

Pew: Mobile and social media users in emerging markets have more diverse social networks

The latest study from Pew Research Center takes a look at the impact mobile technology, including the use of smartphones and social media, is having on the diversity of people’s social network in emerging markets. For the purpose of the study, Pew surveyed mobile users in 11 key markets: Mexico, Venezuela, Colombia, South Africa, Kenya, […]

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The mobile challenge, and how to measure itThe mobile challenge, and how to measure itConversion Specialist

The mobile challenge, and how to measure itThe mobile challenge, and how to measure itConversion Specialist

Does your mobile website have a lower conversion rate than your desktop version? As some people are spending up to 70% of their time on mobile, imagine how much additional revenue you could gain if the conversion rate levels were the same.  A recent report showed that mobile conversion rates are 47 percent of the […]

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