The Journey Through the Journey: Using Personalized Email to Streamline Each Customer’s Experience

The Journey Through the Journey: Using Personalized Email to Streamline Each Customer’s Experience

Retailers are facing a challenge that is also an opportunity. The once tried-and-true approaches to email marketing are costing retailers sales and even customers. Maybe not in ways that they can immediately spot—it may not be as obvious as something like customer churn—but it’s happening, nonetheless. Sometimes, that means customers who might have found a […]

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