How to Find the Right Voice and Tone and Work with Your Brand’s Style Guide
On the B2B side of content marketing, content managers, copywriters, designers, and anyone involved in the content creation process might feel creatively handcuffed. After all, doesn’t B2B call for a mostly dry, professional, and —let’s face it, boring—tone? After all, you’re mostly talking about facts, figures, features, and putting an emphasis on business benefits. You’re […]
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