How to Find the Right Voice and Tone and Work with Your Brand’s Style Guide

How to Find the Right Voice and Tone and Work with Your Brand’s Style Guide

On the B2B side of content marketing, content managers, copywriters, designers, and anyone involved in the content creation process might feel creatively handcuffed. After all, doesn’t B2B call for a mostly dry, professional, and —let’s face it, boring—tone? After all, you’re mostly talking about facts, figures, features, and putting an emphasis on business benefits. You’re […]

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Facebook could face billions in potential damages as court rules facial recognition lawsuit can proceed

Facebook could face billions in potential damages as court rules facial recognition lawsuit can proceed

Facebook is facing exposure to billions of dollars in potential damages as a federal appeals court on Thursday rejected Facebook’s arguments to halt a class action lawsuit claiming it illegally collected and stored the biometric data of millions of users. The class action lawsuit has been working its way through the courts since 2015, when […]

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B2B Marketing Spotlight: Omar Al-Sinjari, Sr Digital Marketing Manager, RelayHealth McKesson #B2BSMX

B2B Marketing Spotlight: Omar Al-Sinjari, Sr Digital Marketing Manager, RelayHealth McKesson #B2BSMX

Next week’s B2B Sales and Marketing Exchange conference in Boston is coming up fast! To give you another sneak peek at the talented brand marketers sharing their insights and best practices, I’ve interviewed Omar Al-Sinjari, Senior Manager, Digital Marketing at RelayHealth – McKesson. Omar is responsible for all things digital and a full stack operator including […]

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