As your A/B testing, optimization, and personalization program begins to grow and gain traction within your organization, marketers often find themselves faced with this challenge: Narrowing down lists of 100+ campaign ideas Prioritizing them, and Ultimately creating a roadmap out of them. How do you determine which tests to run? Prioritization can seem especially daunting […]
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Our new video series, On the Fly brings you small bites (two mins or less) of marketing advice and training from marketing experts—delivered while they are on the road, at the airport, or traveling somewhere. We are thrilled to be partnering with Convince and Convert to bring you this series, and our first episode features, none other than […]
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