The Quest for the Data-Driven Email: How Your Team Can Come Together on a Digital Marketing …

The Quest for the Data-Driven Email: How Your Team Can Come Together on a Digital Marketing …

Creating an effective and engaging email that will garner the results you want, such as higher open and click-through rates, might require the whole marketing team to come together. You might need your marketing director to help shape the vision for your campaign and drive the team forward. The content manager might work on where […]

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Instagram may allow creators to syndicate IGTV videos to Facebook

Instagram may allow creators to syndicate IGTV videos to Facebook

Following the departure of Instagram’s founders, Facebook is working to more closely integrate the photo-sharing app with its flagship social network. It’s already added its brand name next to Instagram’s, and is working to make both platforms’ messaging products interoperable. Now, Facebook is prototyping a means of syndicating Instagram’s IGTV video to Facebook’s video site, […]

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5 B2B Brands Delivering Great Customer Experiences

5 B2B Brands Delivering Great Customer Experiences

Today’s B2B customers expect more B2C-like experiences, and here are five brands delivering great customer experiences that go far beyond the tired tradition of boring-to-boring. Research from Gartner has shown that 89 percent of firms compete primarily on customer experience. Not all companies may be taking this to heart, however, as according to additional research […]

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