Content Marketing Interview: Annie Granatstein on Creating Emotionally Engaging Content Experiences #CMWorld

Content Marketing Interview: Annie Granatstein on Creating Emotionally Engaging Content Experiences #CMWorld

We are all products of our environments, and the experiences we carry are invariably influential to the way we approach and think about our jobs.  Recently we shared an interview with Margaret Magnarelli, who spent nearly a decade as a magazine editor before moving into a content marketing leadership role. With her background in journalism, […]

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5 Vital Considerations for Prioritizing A/B Campaigns

5 Vital Considerations for Prioritizing A/B Campaigns

As your A/B testing, optimization, and personalization program begins to grow and gain traction within your organization,  marketers often find themselves faced with this challenge: Narrowing down lists of 100+ campaign ideas Prioritizing them, and Ultimately creating a roadmap out of them.  How do you determine which tests to run? Prioritization can seem especially daunting […]

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