Wow Your Crowd: How Content Marketers Can Create Powerful Audience Connections

Wow Your Crowd: How Content Marketers Can Create Powerful Audience Connections

“Perhaps more than any other art form, comedy cannot exist for its own sake,” according to comedian Andrew Orvedahl in an essay published a few years back. “Comedy requires a bond between performer and audience. And if either ingredient sucks, comedy doesn’t happen.” He’s right, but we could swap in content marketing for comedy and […]

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The Journey Through the Journey: Using Personalized Email to Streamline Each Customer’s Experience

The Journey Through the Journey: Using Personalized Email to Streamline Each Customer’s Experience

Retailers are facing a challenge that is also an opportunity. The once tried-and-true approaches to email marketing are costing retailers sales and even customers. Maybe not in ways that they can immediately spot—it may not be as obvious as something like customer churn—but it’s happening, nonetheless. Sometimes, that means customers who might have found a […]

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Reports say White House has drafted an order putting the FCC in charge of monitoring social media

Reports say White House has drafted an order putting the FCC in charge of monitoring social media

The White House is contemplating issuing an executive order that would widen its attack on the operations of social media companies. The White House has prepared an executive order called “Protecting Americans from Online Censorship” that would give the Federal Communications Commission oversight of how Facebook, Twitter and other tech companies monitor and manage their […]

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The 21 Psychological Elements that Power Effective Web Design (Part 3)

The 21 Psychological Elements that Power Effective Web Design (Part 3)

(This article was originally published in the MarketingExperiments email newsletter.) What if you were eating at your favorite restaurant and a stranger sitting at the next table over strikes up a conversation with you; FIVE minutes later, he has invited you to vacation with his family in a cabin in the Ozarks? Odd. That’s probably what you’d […]

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