California Consumer Privacy Act and the Increasing Pressure for a New National Standard

California Consumer Privacy Act and the Increasing Pressure for a New National Standard

First there was the Canadian Anti-Spam Law (CASL), which went into effect in 2014. Then there was the EU’s General Data Protection Regulation (GDPR), which came into effect in 2018. Now, after years of major corporate data breaches and the Cambridge Analytica scandal, stronger privacy and data protection laws are taking hold in the US, with the California Consumer Privacy […]

Read More »
Sandra Freeman of Engagio Explains How to Avoid the ABM Upside Down World #B2BSMX

Sandra Freeman of Engagio Explains How to Avoid the ABM Upside Down World #B2BSMX

In the universe of Stranger Things, a widely beloved sci-fi horror series that debuted its third season on Netflix last month, avoiding the Upside Down is paramount. This dark and mysterious alternate dimension is filled with predatory creatures and unknown terrors of all sorts. In the universe of account-based marketing (ABM), there is an equivalent […]

Read More »
Facebook denies making contradictory claims on Cambridge Analytica and other ‘sketchy’ apps

Facebook denies making contradictory claims on Cambridge Analytica and other ‘sketchy’ apps

Facebook has denied contradicting itself in evidence presented to the U.K. parliament and a U.S. public prosecutor. Last month the Department for Digital, Culture, Media and Sport (DCMS) committee wrote to the company to raise what it said were discrepancies in evidence Facebook has given to international parliamentarians versus evidence submitted in response to the […]

Read More »