5 B2B Brands Delivering Great Customer Experiences

5 B2B Brands Delivering Great Customer Experiences

Today’s B2B customers expect more B2C-like experiences, and here are five brands delivering great customer experiences that go far beyond the tired tradition of boring-to-boring. Research from Gartner has shown that 89 percent of firms compete primarily on customer experience. Not all companies may be taking this to heart, however, as according to additional research […]

Read More »
Here’s How the Illustration Design Trend Caught Fire and Why Every SaaS Is Rebranding

Here’s How the Illustration Design Trend Caught Fire and Why Every SaaS Is Rebranding

I’m sure you’ve noticed this ubiquitous illustration style by now. Depending on who you ask, these drawings and animations are either fun and whimsical, or strange and faceless. Maybe you see them as friendly-looking doodles … or maybe you see them as just plain weird. Whatever your opinion, one thing is for sure: these little […]

Read More »
‘Behind the Screen’ illuminates the invisible, indispensable content moderation industry

‘Behind the Screen’ illuminates the invisible, indispensable content moderation industry

The moderators who sift through the toxic detritus of social media have gained the spotlight recently, but they’ve been important for far longer — longer than internet giants would like you to know. In her new book “Behind the Screen,” UCLA’s Sarah Roberts illuminates the history of this scrupulously hidden workforce and the many forms […]

Read More »
The Marketer as Philosopher: 3 ways to achieve excellence in yourself and in your marketing

The Marketer as Philosopher: 3 ways to achieve excellence in yourself and in your marketing

“A great marketer is a customer philosopher.” — Flint McGlaughlin, Founding Director, MECLABS Institute (This article was originally published in the MarketingExperiments email newsletter.) The internet is full of resources trying to help marketers with the mechanics of their job, but very few are focused on the marketer as a person and the unique experience you […]

Read More »
Facebook will require political advertisers to provide further credentials, or have their ads paused

Facebook will require political advertisers to provide further credentials, or have their ads paused

Ahead of the 2020 elections, Facebook today announced it’s tightening requirements for groups buying political ads on the social network. The company last year began requiring advertisers get authorized to run ads about social issues, elections or politics, which involves advertisers providing identification to confirm who they are and where they’re located — including a U.S. […]

Read More »