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The Future…Delayed: The Forces that Keep Brands from Being Aligned with Consumer Behaviors

The Future…Delayed: The Forces that Keep Brands from Being Aligned with Consumer Behaviors

The goal of every brand is to be relevant to consumers and aligned with consumer behaviors. That’s why brands launched ecommerce sites as the internet became an increasingly common place to shop. That’s why brands made their emails mobile friendly as smartphones became an increasingly common way to read emails. And that’s why brands created […]

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Facebook succeeds in blocking German FCO’s privacy-minded order against combining user data

Facebook succeeds in blocking German FCO’s privacy-minded order against combining user data

Facebook has succeeded in blocking a pioneering order by Germany’s Federal Cartel Office earlier this year that would have banned it from combining data on users across its own suite of social platforms — Facebook, Instagram and WhatsApp — without their consent. Pioneering because the antitrust regulator had liaised with EU privacy authorities during a […]

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Content Marketing Interview: Annie Granatstein on Creating Emotionally Engaging Content Experiences #CMWorld

Content Marketing Interview: Annie Granatstein on Creating Emotionally Engaging Content Experiences #CMWorld

We are all products of our environments, and the experiences we carry are invariably influential to the way we approach and think about our jobs.  Recently we shared an interview with Margaret Magnarelli, who spent nearly a decade as a magazine editor before moving into a content marketing leadership role. With her background in journalism, […]

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