4 Things CMOs Can Do to Prolong Their Tenure
A 2017 study showed that CMOs are facing the shortest lifespan in the C-suite. This is due, in large part, to the rapid transformation of marketing technologies and practices. As a result, many CMOs are turning to data to prove their worth and demonstrate marketing ROI. However, in order to prolong your tenure to work, it’s important to know what […]
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