The Enterprise View: How to Make Email Marketing More Effective

The Enterprise View: How to Make Email Marketing More Effective

In January 2019, Oracle Marketing Cloud (OMC) partnered with Ascend2 to work on an email marketing survey to create Email Marketing from the Enterprise Perspective. This research report exclusively represents the opinions of marketers from enterprises with over 500 employees that responded to the survey. Those who responded held an array of different positions within […]

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The real risk of Facebook’s Libra coin is crooked developers

The real risk of Facebook’s Libra coin is crooked developers

Everyone’s worried about Mark Zuckerberg controlling the next currency, but I’m more concerned about a crypto Cambridge Analytica. Today Facebook announced Libra, its forthcoming stablecoin designed to let you shop and send money overseas with almost zero transaction fees. Immediately, critics started harping about the dangers of centralizing control of tomorrow’s money in the hands […]

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5 SEO Mistakes Killing Your Content Performance and a Fix for Each

5 SEO Mistakes Killing Your Content Performance and a Fix for Each

Even the most seasoned content marketers make mistakes. In the world of SEO-driven content, with constant algorithm tweaks and changing search patterns, it’s nearly unavoidable. However, those same mistakes can often lead to discoveries that enable even better content performance. The key is being able to recognize those easy-to-fix SEO mistakes and address them. As […]

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