How Automated Email Templates Help You Scale Up Your Personalization

How Automated Email Templates Help You Scale Up Your Personalization

When you’re marketing to an audience who number in the millions, manual personalization becomes an impossible task. In the past, many businesses tried to ignore this challenge by simply sending identical emails to every subscriber on their list — and racking up numerous unsubscribes as a result. More recently, organizations have aimed to “split the […]

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Subscription Marketing Discoveries: 26 marketing experiments to help you boost recurring revenue

Subscription Marketing Discoveries: 26 marketing experiments to help you boost recurring revenue

This article was originally published in the MarketingExperiments email newsletter (The video replay begins at 4:14 mark) Subscription marketing is extremely popular right now for both B2B and B2C corporations. Startups are especially taking advantage of its benefits. We’re discovering that customers and businesses love the convenience of automated recurring purchases and payments. Naturally, the […]

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When & Why Net-New Content Creation Makes Sense—And When It Doesn’t

When & Why Net-New Content Creation Makes Sense—And When It Doesn’t

1996: The year content was named “king” in a burgeoning digital world. 2001: The year “content marketing” was officially coined and the modern content revolution began. 130 trillion and counting: The number of webpages currently indexed by Google. One zillion infinities: The number of pieces of content you stand to create during your B2B content […]

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