A chat with Niantic CEO John Hanke on the launch of Harry Potter: Wizards Unite

A chat with Niantic CEO John Hanke on the launch of Harry Potter: Wizards Unite

Just shy of three years ago, Pokémon GO took over the world. Players filled the sidewalks, and crowds of trainers flooded parks and landmarks. Anywhere you looked, people were throwing Pokéballs and chasing Snorlax. As the game grew, so did the company behind it. Niantic had started its life as an experimental “lab” within Google […]

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Trust Fractures: How to Avoid Accidentally Eroding Your Brand’s Credibility

Trust Fractures: How to Avoid Accidentally Eroding Your Brand’s Credibility

Recently, we’ve been running a series of posts here on the TopRank Marketing Blog called “Trust Factors,” where we explore techniques that modern brands can use to build trust and credibility with digital audiences. There are numerous examples of companies building trust with best-answer content and boosting credibility with influencer marketing for this purpose. Marketers […]

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