Copywriting for Marketing Leaders: Why you should never delegate the marketing message (and how to get it right)

Copywriting for Marketing Leaders: Why you should never delegate the marketing message (and how to get it right)

This article was originally published in the MarketingExperiments email newsletter Often, business leaders delegate copywriting to an individual or agency who are not deeply familiar with the company’s value proposition, which is the essence of the message you are trying to convey to prospective customers. This is a mistake. The message should never be delegated, […]

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