Embracing Interactive Content: 19 Statistics Every B2B Marketer Needs to Know

Embracing Interactive Content: 19 Statistics Every B2B Marketer Needs to Know

Modern B2B content marketing evolved out of the opportunity to provide buyers with the information they seek at every stage of their customer journey. But in an increasingly crowded content landscape and as consumer preferences and technology evolve, it’s no longer enough to just inform buyers. Today and beyond, to connect on an intellectual and […]

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Marketers’ Top 5 Priorities for 2019 Ranked (And Why They’re Counterintuitive)

Marketers’ Top 5 Priorities for 2019 Ranked (And Why They’re Counterintuitive)

If you’re a digital marketer in 2019, people are expecting a lot from you. Your laundry list of goals for the year ahead probably includes a bit of everything: boosting organic traffic, refining paid ads, generating more leads, optimizing content for conversions, and maybe sacrificing a goat or two to the SEO gods. (#HailGoogle) It’s […]

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Facebook warned over privacy risks of merging messaging platforms

Facebook warned over privacy risks of merging messaging platforms

Facebook’s lead data protection regulator in Europe has asked the company for an “urgent briefing” regarding plans to integrate the underlying infrastructure of its three social messaging platforms. In a statement posted to its website late last week the Irish Data Protection Commission writes: “Previous proposals to share data between Facebook companies have given rise […]

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UPDATE: Snopes quits and AP in talks over Facebook’s fact-checking partnership

UPDATE: Snopes quits and AP in talks over Facebook’s fact-checking partnership

Snopes, which recently rebuffed reports that its relationship with Facebook was strained, has stopped working for the program and the Associated Press is in negotiations over its role. Snopes joined Facebook’s group of third-party fact checkers in 2016, at first volunteering its services and the next year accepting a lump $100,000 payment for their work. […]

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Marketing Day: Future of email marketing, why clients in-house, omnichannel strategies

Marketing Day: Future of email marketing, why clients in-house, omnichannel strategies

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Future of email marketing, why clients in-house, omnichannel strategies appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free […]

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