The Best Landing Page Examples You Gotta Save for Your Swipe File

The Best Landing Page Examples You Gotta Save for Your Swipe File

Here’s our starting principle: A polished, professional landing page can improve your conversion rates. (And a messy one can hurt them.) Pretty simple, right? You’ve probably heard something similar before. But what the heck does it mean to be “polished” and “professional” on a landing page, anyway? And when it comes to conversions, what’s the […]

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Why Gmail’s New Promotions Tab Is a Big Plus for Your Email Campaigns

Why Gmail’s New Promotions Tab Is a Big Plus for Your Email Campaigns

Email marketers have gained access to a powerful new platform for reaching subscribers: Gmail’s new Promotions tab. Google’s latest update to the Gmail app includes a tab that’s tailor-made to showcase your most compelling B2C offers—and this gives your top content a chance to shine like never before. Marketers have long known that email delivers […]

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Is Europe closing in on an antitrust fix for surveillance technologists?

Is Europe closing in on an antitrust fix for surveillance technologists?

The German Federal Cartel Office’s decision to order Facebook to change how it processes users’ personal data this week is a sign the antitrust tide could at last be turning against platform power. One European Commission source we spoke to, who was commenting in a personal capacity, described it as “clearly pioneering” and “a big deal”, […]

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Marketing Day: Ads.txt vulnerability exposed, Facebook Pages get access to Groups, Amazon ad tips

Marketing Day: Ads.txt vulnerability exposed, Facebook Pages get access to Groups, Amazon ad tips

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Ads.txt vulnerability exposed, Facebook Pages get access to Groups, Amazon ad tips appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website […]

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