IgnitionOne now uses AI to predict a display ad’s performance — before it runs

IgnitionOne now uses AI to predict a display ad’s performance — before it runs

The new capability analyzes selected characteristics of any submitted static or animated ad, and predicts clickthrough rate among given audiences. The post IgnitionOne now uses AI to predict a display ad’s performance — before it runs appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with […]

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Kelvin Gee Delves Into Key Learnings from Oracle’s Account-Based (Marketing) Initiative

Kelvin Gee Delves Into Key Learnings from Oracle’s Account-Based (Marketing) Initiative

Account-based marketing (ABM) has been a rising trend for B2B brands for roughly a decade. And it’s appeal (and effectiveness when done right) is rooted in thinking differently—in transforming your traditional approach to targeting, engagement, and nurturing to drive results. But for Kelvin Gee, Oracle’s Senior Director of Modern Marketing Business Transformation, and his team, […]

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Bye-Bye Boring B2B: Lee Odden Shows B2BMX Attendees the Power of Interactive Influencer Content

Bye-Bye Boring B2B: Lee Odden Shows B2BMX Attendees the Power of Interactive Influencer Content

Quick question, B2B marketers: How many of you wake up feeling like this about your B2B content? via GIPHY Not so much? Hey, it’s OK. You’re a passionate and proud B2B marketer. But finding a way to create exciting, inspiring, infotaining content that connects with your audience is hard work. After all, B2B isn’t innately […]

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The 6 Steps to Becoming a Social Business

The 6 Steps to Becoming a Social Business

Becoming a social business doesn’t happen overnight. Just launching a new Facebook page or Twitter account doesn’t mean that your business is “social,” either. Being a truly social business means that social media is part of your company’s culture and embedded in your corporate DNA. Both your front-line employees and top executives must be using social media […]

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WordPress 5.1 released with Site Health feature, developer tools, more

WordPress 5.1 released with Site Health feature, developer tools, more

The release focuses on making the popular blogging platform faster and more secure with new tools for site administrators and developers. The post WordPress 5.1 released with Site Health feature, developer tools, more appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting […]

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