Daily ArchivesFebruary 27, 2019 - Host2.us

The new capability analyzes selected characteristics of any submitted static or animated ad, and predicts clickthrough rate among given audiences. The post IgnitionOne now uses AI to predict a display ad’s performance — before it runs appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with […]

Account-based marketing (ABM) has been a rising trend for B2B brands for roughly a decade. And it’s appeal (and effectiveness when done right) is rooted in thinking differently—in transforming your traditional approach to targeting, engagement, and nurturing to drive results. But for Kelvin Gee, Oracle’s Senior Director of Modern Marketing Business Transformation, and his team, […]

Social media has undoubtedly changed the way we live. It’s also changed the way we market ourselves, our businesses, and our websites. If you have a website in 2019, you definitely want some type of social media integration. You want your website visitors to engage with you on social media, and you want your social […]

On the heels of news that TikTok has reached 1 billion downloads, the company today is launching a new initiative designed to help inform users about online safety, TikTok’s various privacy settings and other controls they can use within its app, and more. Instead of dumping this information in an in-app FAQ or help documentation, […]

Live Webinar: Thursday, Mar 7, 1:00 PM ET (10:00 AM PT) Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Quick question, B2B marketers: How many of you wake up feeling like this about your B2B content? via GIPHY Not so much? Hey, it’s OK. You’re a passionate and proud B2B marketer. But finding a way to create exciting, inspiring, infotaining content that connects with your audience is hard work. After all, B2B isn’t innately […]

In 2019, more than half of all web pages will be loaded on smartphones. This means more prospects than ever before will connect to your business while on the go. But it also means more of ‘em will connect while hurrying between appointments—or while fighting for a seat on public transit, or while struggling with […]

Becoming a social business doesn’t happen overnight. Just launching a new Facebook page or Twitter account doesn’t mean that your business is “social,” either. Being a truly social business means that social media is part of your company’s culture and embedded in your corporate DNA. Both your front-line employees and top executives must be using social media […]