Product Pages Tested: How carefully pinpointing customer anxiety led to a 78% increase in conversion

Product Pages Tested: How carefully pinpointing customer anxiety led to a 78% increase in conversion

The following research was first published in the MECLABS Quarterly Research Digest, July 2014.  Product pages are a staple in nearly every business website in existence. Oftentimes, they represent the final hurdle before a prospect clicks “add to cart” or fills out your form. Therefore, if we can improve the performance of these key pages, […]

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