The end of DoubleClick and Adwords? Google simplifies its branding with Google Ads, Marketing Platform and Ad Manager

The end of DoubleClick and Adwords? Google simplifies its branding with Google Ads, Marketing Platform and Ad Manager

It’s been 18 years since the launch of Adwords and it was about time for a change for Google. So many things have changed in almost two decades. Mobile has taken over our lives, social media has turned us into publishers and video content is in high demand. All the changes make businesses evaluate their […]

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Two Questions that Lay the Foundation for Effective Cross-Channel Marketing

Two Questions that Lay the Foundation for Effective Cross-Channel Marketing

Cross-channel marketing has moved beyond the hype to become a reality for marketers. In fact, it’s the new normal. Why? Our online behaviors have evolved – consumers are constantly checking emails, social media apps, and even interacting online via voice technology. To reach them effectively, a marketer must have the message in the right place […]

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