Daily ArchivesJuly 11, 2018 - Host2.us

Today, we’re introducing new Cross Device features to Google Analytics. Analytics will now help you understand the journey your customers are taking across their devices as they interact with your website, giving you a complete view of the impact of your marketing so you can run smarter campaigns that deliver more tailored experiences to your […]

As a business owner, you have to keep coming come up with creative ways to attract new customers. But as you know, this type of marketing can be expensive. It’s much more cost-effective to market to your existing customers than to find new ones. Acquiring a new customer is six to seven times more expensive than retaining […]

If you want conversion rate increases, the No. 1 factor to consider is customer motivation, according to the Conversion Sequence Heuristic from MECLABS Institute (parent research organization of MarketingExperiments). That’s why the letter “m” has the biggest multiplier (4) in the heuristic. When we talk about motivation, we often talk at a granular level — […]

While digging through data and market research, it can be easy to get lost in the numbers. But when assessing these insights, what really matters is the stories they tell. This is a key point of emphasis for Gartner, and specifically its Smarter with Gartner content platform, which adds context and substance to trends surfaced […]