3 Ways CMOs Are Putting Artificial Intelligence To Work

3 Ways CMOs Are Putting Artificial Intelligence To Work

By Shruti Bhat, Senior Director of Cloud and Emerging Technologies, Oracle Companies intent on using artificial intelligence to evolve from merely data-driven reactors to truly adaptive enterprises need their chief marketing officers to step up to that urgent challenge. Broadly speaking, AI is an advanced software engine that ingests customer and other data to sense, analyze, reason, […]

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Trust in Marketing is at Risk. These CMOs and Marketing Influencers Share How to Fix

Trust in Marketing is at Risk. These CMOs and Marketing Influencers Share How to Fix

The average tenure of a CMO is under 4 years representing a crisis in confidence amongst business leadership when it comes to marketing. Expectations for marketing are higher than ever amongst business leaders and customers alike. To advance the valuable contributions marketing can make from boosting short term sales to growing long term market share, […]

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