One of the most compelling scenarios for B2B marketers to build content and community is through a combination user generated content (UGC) and strategic content collaborations. To do this, many B2B brands will initiate ongoing social media content and engagement programs to stimulate dialog with customers, community and influencers to build essential relationships. With B2B […]

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OK, so you just poured hours worth of work and creativity into publishing the most amazing landing page ever. It’s formatted nicely, you have persuasive calls to action (CTAs) throughout, and you’ve even included visuals that act as social proof (you marketing genius, you). You sit back and wait for the leads to flow in—but […]

The sales landscape is naturally competitive. So it’s no surprise it attracts people with personalities to match. Sales reps love a good challenge, which is why they thrive when given clearly defined sales quotas and metrics. In return, you can expect better results, more sales, and higher profits. However, setting a sales quota does have […]

You can’t have a company without sales. It’s why businesses with top sales talent thrive. But what can you do to motivate your new sales reps, the very people who bring you business, customers, and profit? Having an effective and competitive compensation plan is key for retaining top sales talent. Your employees feel valued, making […]

BlueJeans is a video conference call service made by Verizon. In today’s digitized world, just about every type of business and organization uses video conference calls to connect people for goal discussions, brainstorming, project management, and more. BlueJeans is one of the best for audio quality, thanks to being powered by Dolby Voice, a pioneer […]

With vaccination rates slowing in the U.S., the White House is getting creative about getting shots in arms. Beyond protecting yourself and others from a deadly disease, the latest incentive to get vaccinated could help you find love (or get laid). The White House COVID-19 response team announced Friday that a number of popular dating […]

Ethan Choi Contributor Share on Twitter Ethan Choi is a partner at Accel, where he invests in SaaS companies that are redefining workflow and collaboration, enterprise automation and e-commerce infrastructure. He also focuses on consumer internet companies and online marketplaces. In 2016, more than 20 years after Amazon’s founding and 10 years since Shopify launched, […]

To create a paid ad campaign effectively, you need a solid strategy for organizing your data and tracking your ad performance.  Excel spreadsheets can do just that. While a spreadsheet might not seem like the most intuitive tool for managing your marketing efforts, there are many Excel tricks you can use to quickly streamline your […]

Semantic search isn’t only for organic traffic; it’s for paid search as well. Understanding the difference between broad and exact match search is important, but semantics is all about the search intent behind a query.  Google is focusing a lot more on search intent and keyword variants. Knowing the correlation between intent and semantics can […]