Author Archives: host2admin

4 marketing innovations that will supercharge your customer experiences

4 marketing innovations that will supercharge your customer experiences

Great customer experiences don’t happen on their own. 76% of customers expect the companies they do business with to understand their needs. Our latest innovations in data, content, and intelligence help marketers deliver more personalized experiences at scale. By connecting these capabilities, customers can receive personalized offers when and where they want. As marketers today […]

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A new tip line invites anyone to name and shame companies for dark pattern designs

A new tip line invites anyone to name and shame companies for dark pattern designs

You may not be familiar with the term “dark patterns” but the manipulative design phenomenon is ubiquitous in the apps and services we use every day. Dark patterns nudge consumers to make choices that enrich companies, usually at their own expense. That can look like misleading wording that leads someone to sign their personal data […]

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