It’s time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad. With a people-based approach to your search marketing, you can improve the cross-channel customer experience, optimize PPC campaign performance, and ultimately re-acquire… Please visit Search Engine Land for the full article. Build your […]

 Pinterest said today that the company has raised $150 million in additional capital at a valuation of $12.3 billion as it makes a further full-court press on its visual recognition and search pitch to investors and advertisers — and perhaps one day Wall Street. Pinterest last raised $367 million in additional financing at an $11 […]

Remember the good old days? The 2005-era SEO? White keywords on a white background. #1 on Google. Collect your paycheck. Call it a day. Things were so… refreshingly easy. Since then, it’s becoming anything but. A few zoo animals made SEO exponentially more difficult. Then the number of competition and platforms exploded. Just when you […]

We get asked a LOT about what plugins to use, how to use them, how to fix them. We also get asked how you can make your blog look better, load faster, perform better. We’ll be answering these questions in our upcoming “Top 7 plugins for . . .” series. However, before we all go […]

Placed is able to attribute brand’s digital, TV and out-of-home campaigns to store visits and in-store sales. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

The Oracle Data Management Platform is proud to be named a “Leader” in the recently released report: The Forrester Wave™: Data Management Platforms, Q2 2017. We are honored to be included and would like to take this opportunity to discuss some of our relative strengths as well as the unique vision for the future of […]

 If Snapchat’s growth remains slow, it must maximize how much it can charge per ad by demonstrating they inspire purchases and physical store foot traffic. Snap confirmed to TechCrunch that it’s acquired location-based analytics and ad measurement startup Placed. Placed will help Snap scale its measurement systems so advertisers can chart how online Snapchat ads […]

MarTech Today’s latest publication of the “Enterprise Social Media Management Software: A Marketer’s Guide examines the market for enterprise social media management software (ESMMS) and the considerations involved in implementing ESMMS platforms. The 68-page report reviews the… Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting […]

If you’re like most SaaS managers, you’re committed to running and growing your business. But to do that, you need to ensure you’re meeting the needs of your customers, and that includes reducing churn. With companies spending anywhere from 5-25 times more to acquire a customer than keep an existing one, reducing churn is a […]

Instagram recently announced it reached 700 million users! Of those users, 100 million signed up in the last four months, marking the platform’s fastest-ever growth rate. If you’re wondering how it stacks up against other major networks, see for yourself: It’s currently the third most popular social networking site and has a commanding lead over Twitter. Here’s […]