Author Archives: host2admin

Make Transformation Mean Something For Them

Make Transformation Mean Something For Them

They’re not buying it. They hear the words the executives say about digital transformation but, unconsciously, they aren’t buying it. They read the periodic communiques from the management team about the various transformation initiatives that have been launched but the messaging doesn’t really stick. They may even take the time to read industry material that describes the urgency for companies to transform the way they operate and go […]

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Behind the Marketing Curtain: An Interview With Social Media Wiz Beverly Jackson, MGM Resorts International

Behind the Marketing Curtain: An Interview With Social Media Wiz Beverly Jackson, MGM Resorts International

It’s no secret that social media has become an important and necessary digital marketing tactic, giving brands the opportunity to create meaningful connections with their desired audience. But as most brands have found, the secret to social success isn’t achieved with a simple click of the heels. Most often, the road to success is long […]

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196: Blogger Spotlight – Nikki Parkinson from Styling You, Shares How She Built a Business Around Her Blog

196: Blogger Spotlight – Nikki Parkinson from Styling You, Shares How She Built a Business Around Her Blog

Blogger Nikki Parkinson Shares How She Built a Business Around Her Blog In today’s episode, I have recorded an interview with one of Australia’s better known bloggers – Nikki Parkinson from the style and fashion blog – Styling You. I first met Nikki at one of our first ever ProBlogger events. While a newish blogger […]

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