This day in search marketing history: February 26

Google expands mobile-friendliness as a ranking signal In 2015, Google announced it would expand its use of mobile-friendliness as a ranking signal, beginning April 21. This algorithmic change would have a “significant impact” in the mobile search results, impacting all languages worldwide, Google said. However, when April came, the general consensus was that Mobilegeddon was […]

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Elevate B2B Marketing News: Social Engagements Hit New Low, Gen Z B2B Buyer Study, Bing’s New AI Image Creator, & Marketing’s Rising Importance

Elevate B2B Marketing News: Social Engagements Hit New Low, Gen Z B2B Buyer Study, Bing’s New AI Image Creator, & Marketing’s Rising Importance

Millennial and Gen Z B2B buyers are many and demanding online [Report] 64 percent of business buyers are in the millennial and Gen Z demographic, with the B2B buyers in these groups more likely to express dissatisfaction relating to purchase experiences than those in older groups — two of several findings of interest to B2B […]

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