Why Performance Max for lead generation often fails and how to make it work

Why Performance Max for lead generation often fails and how to make it work

Many ecommerce advertisers are starting to better understand how to set up and optimize Performance Max, but it’s still a very difficult campaign type for lead gen accounts. The funnel-driven nature of leads and the variance in quality are two of the biggest impediments. Unlike ecommerce where a purchase signifies the “end” of the transaction, […]

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