Elevate B2B Marketing News: B2B Personalization Study, Content Driving More Revenue, Google’s New Link Guidelines, & Marketing Loyalty Data

Elevate B2B Marketing News: B2B Personalization Study, Content Driving More Revenue, Google’s New Link Guidelines, & Marketing Loyalty Data

B2C and B2B Customers Expect Personalized Content at Different Stages of the Purchase Journey 57 percent of B2B customers have said that they expect personalized content when discovering a company’s products and services — compared with 22 percent of B2C customers, with greater overall personalization expected from B2B customers than from those in B2C at […]

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