How Google continuous scroll has impacted organic traffic [Data]

How Google continuous scroll has impacted organic traffic [Data]

For the greater part of the last decade, Google released a slew of updates enriching the mobile-first search experience.  There was the mobile-friendly algorithm update from 2015 and the switch to mobile-first indexing in 2019. In October 2021, Google introduced continuous scrolling on mobile. It’s a sensible change that matches users’ browsing experience in their […]

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