Is Google using a ChatGPT-like system for spam and AI content detection and ranking websites?

Is Google using a ChatGPT-like system for spam and AI content detection and ranking websites?

The headline is intentionally misleading – but only insofar as using the term “ChatGPT” is concerned. “ChatGPT-like” immediately lets you, the reader, know the type of technology I’m referring to, instead of describing the system as “a text-generation model like GPT-2 or GPT-3.” (Also, the latter really wouldn’t be as clickable…) What we will be […]

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The Myth of Recession-Proof B2B Marketing & 3 Things To Do Instead

The Myth of Recession-Proof B2B Marketing & 3 Things To Do Instead

Is recession-proof marketing genuinely possible in the uncertain headwinds of 2023, and — if not — what can B2B marketers do instead to best weather the storm? Recession-proof B2B marketing may sound reassuring, however blindly buying into it could at the very least cause unwanted surprises, and at the worst end up proving disastrous. Thankfully, […]

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