Webinar vs. Webcast

Webinar vs. Webcast

Whether you’re growing your personal brand, showcasing your knowledge, or promoting your business, webinars and webcasts can help you achieve your goal. And while the two terms are often used interchangeably, they’re actually slightly different. A webinar is an online seminar or educational presentation, usually led by a single speaker. Webinars are interactive, which means […]

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What Are Canonical Tags?

What Are Canonical Tags?

Itching to learn about canonical tags? First, let me explain why they’re relevant to your website ranking. There’s been a longstanding belief that Google penalizes duplicate content. In case you haven’t already heard, that’s not strictly true. As Google search advocate John Muller explains: “…it’s not so much that there’s a negative score associated with […]

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Brightcove’s Jennifer Griffin Smith: Why Every Company Should Act Like a Media Company

Brightcove’s Jennifer Griffin Smith: Why Every Company Should Act Like a Media Company

I am sure you can relate to the frustration of being bombarded with information online. There are distractions everywhere. The thing is, if you’re frustrated as a customer, you’re certainly frustrated as a marketer trying to break through. What’s a solution? Jennifer Griffin Smith the CMO at video communications platform Brightcove said in her presentation […]

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The search marketer’s guide to connected TV: best practices for making the jump

Lack of video creative and imprecise targeting historically meant that channels like paid search were a better use of a limited ad budget for agencies and small businesses. With the growth of connected TV (CTV), and its ability to accurately target and measure performance, the largest screen in the house is now available to B2B […]

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TikTok adds additional regional trend insights

TikTok adds additional regional trend insights

TikTok has added more insights, countries, industries, holidays, and other key market trends to its insights tool. What are TikTok Insights. Insights help advertisers and creators understand the audience, behaviors, opinions, and effectiveness of their campaigns. Part of its Creative Center platform, the Insights tool allows you to filter by age group, viewer type (creator, […]

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