Daily ArchivesSeptember 9, 2022 - Host2.us

Itching to learn about canonical tags? First, let me explain why they’re relevant to your website ranking. There’s been a longstanding belief that Google penalizes duplicate content. In case you haven’t already heard, that’s not strictly true. As Google search advocate John Muller explains: “…it’s not so much that there’s a negative score associated with […]

I am sure you can relate to the frustration of being bombarded with information online. There are distractions everywhere. The thing is, if you’re frustrated as a customer, you’re certainly frustrated as a marketer trying to break through. What’s a solution? Jennifer Griffin Smith the CMO at video communications platform Brightcove said in her presentation […]

The best Mailchimp alternative is Constant Contact because it offers the best value for most users. You can access Constant Contact’s Plus plan, worth $40, for 30 days free.  Mailchimp is a well-known email marketing platform. It offers plenty of useful features that help small businesses grow faster. However, like any other platform, Mailchimp also […]

Lack of video creative and imprecise targeting historically meant that channels like paid search were a better use of a limited ad budget for agencies and small businesses. With the growth of connected TV (CTV), and its ability to accurately target and measure performance, the largest screen in the house is now available to B2B […]

Google has confirmed that the helpful content update is now finished rolling out. The update took 15 days to roll out, starting on August 25, 2022 and ending on September 9, 2022. Google has posted it completed today, September 9th. As a reminder, Google’s helpful content update is a sitewide signal. It targets websites that […]

TikTok has added more insights, countries, industries, holidays, and other key market trends to its insights tool. What are TikTok Insights. Insights help advertisers and creators understand the audience, behaviors, opinions, and effectiveness of their campaigns. Part of its Creative Center platform, the Insights tool allows you to filter by age group, viewer type (creator, […]

The Biggest Milestones in B2B Social Media History [Infographic] From LinkedIn’s launch in 2003 and the eventual entrance of Facebook and Twitter on the scene in subsequent years to TikTok and others, a newly-released infographic takes a brief look at the history and milestones of B2B social media. MarketingProfs This is the B2B century, and […]