Evolving Agency Roles: Why Outside Help Is More Important Than Ever For B2B Brands

Evolving Agency Roles: Why Outside Help Is More Important Than Ever For B2B Brands

I know: it probably sounds self-serving for a guy who works at a marketing agency to talk about how agency partners are becoming more indispensable than ever for B2B brands. But it’s simply the truth, and the numbers bear it out. According to CMI’s latest B2B Content Marketing Benchmarking report, around half of all respondents […]

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