Daily ArchivesSeptember 30, 2022 - Host2.us

If you’ve tried Coca-Cola, you’ve probably had a Diet Coke. If you use Google as your preferred search engine, chances are you have a Gmail account. What’s the link between the two? Both are high-profile companies with high-profile sub-brands. Think of a sub-brand as a room in a house and the house as your brand. […]

Tim Berners-Lee, the inventor of the World Wide Web, says the web is for everyone. Unfortunately, that isn’t always the case. Poor design decisions can present barriers for many different groups of people. In fact, research by WebAIM finds that across one million homepages, there were over 50,000,000 “distinct accessibility errors” at an average of […]

Google has added an enhanced measurement option for Form interactions. Now you can not only see when a form has been submitted, but you can also see when one has been started by a new user. Lead gen marketers rejoice! Get the daily newsletter search marketers rely on. <input type="hidden" name="utmMedium" value="” /> <input type="hidden" […]

Google’s focus on optimizing for the user never goes away, which is why its continual updates are always targeted at both SEO and content best practices.  These can range from core algorithmic changes and new features and products. For example, this can include SERP format changes and new ranking signals to avoid low-quality content to […]

Digital marketing talent—especially those specializing in SEO, content, email marketing, and PPC—remains in top demand. With 92% of hiring managers reporting difficulties finding skilled talent, it’s never been a better time to be a qualified job seeker.  If you’re looking to advance your career, change jobs, or expand your digital marketing team, Conductor’s 2023 Digital […]

US B2B MarTech Spend Set for ~15% Rise This Year In 2022 marketing technology spending is set to top $20 billion for the first time, with the B2B-specific segment growing by some 14.6 percent — slightly higher than overall combined B2C and B2B spending, according to newly-released survey data of interest to B2B marketers. MarketingCharts […]