News flash: Everyone’s biased. Yes, even you! And there’s nothing wrong with that. It’s part of human nature, and it comes with the territory when we all bring unique perspectives and experiences to the table. But, in marketing, you have to manage projection bias—it may be natural, but you can’t let it get in your […]
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Rejecting job candidates is an inevitable part of an HR manager’s role, but it can be an uncomfortable and confronting experience for both the recruiter and the candidate. For this reason, many recruiters leave the rejection until the very last possible moment, which only creates more disappointment and frustration for rejected candidates. However, it is […]
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Facebook today introduced a new set of tools aimed at helping Facebook Group administrators get a better handle on their online communities and, potentially, help keep conversations from going off the rails. Among the more interesting new tools is a machine-learning-powered feature that alerts admins to potentially unhealthy conversations taking place in their group. Another […]
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In March, Spotify announced it was acquiring the company behind the sports-focused audio app Locker Room to help speed its entry into the live audio market. Today, the company is making good on that deal with the launch of Spotify Greenroom, a new mobile app that allows Spotify users worldwide to join or host live […]
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With over 267 million individual visitors, Google is undoubtedly America’s most popular search engine. Why does this matter? If Google is the most popular search engine, you should be listing your PPC ads on it. What’s more, you should be tracking the most popular topics and keywords in your industry to better inform your PPC […]
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A positive user experience is the now and the future of helping your target audiences get things done while meeting your marketing KPIs. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!
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Forever altered by the pandemic, which new directions is B2B marketing going, and what’s in store for marketers in 2022 and beyond? To help answer these questions and others, we’ve tapped into our poll data to see how the pandemic has affected how B2B marketers work, their outlook for the future, and what we’ve collectively […]
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